Creator collaborations — complimentary Japan experiences for coverage
We host travel influencers and bloggers on day tours and activities across Japan; you share the story with your audience.
Real experiences, run by the team that operates them daily.
Explera is a JATA-registered Japan destination management company with our own guides, vehicles and operations team. The experiences we offer creators are the same products we run every day for travel agencies worldwide — licensed guides, proper insurance and a 24/7 operations desk behind every collaboration, not a one-off marketing stunt. You get dependable logistics and genuinely filmable days; we get authentic coverage of products we actually operate.
In exchange for a complimentary day tour or activity, we ask for honest, disclosed coverage across your blog, YouTube and social channels. It is a fair, transparent exchange that builds long-term relationships with creators whose audiences are planning Japan trips.
Three tiers of collaboration.
Rising
A complimentary day experience (a Tokyo food walk, a Kyoto temple morning or a Hakone onsen day) in exchange for agreed content.
Established
A multi-stop day or an overnight ryokan experience, plus priority on seasonal sakura and powder windows.
Authority
A tailored multi-day program co-built with our team, with experiences money cannot usually buy — a private teamLab evening, a maiko dinner, a sumo morning.
Sample complimentary experiences.
Honest coverage your audience can trust.
Deliverables are agreed per collaboration and scaled to the experience provided.
- A dedicated blog post with a do-follow link to explera.jp
- A YouTube mention or segment featuring the experience
- At least three Instagram reels/stories with @explera.jp tag and geotag
- Usage rights for Explera to repost your content across our channels
- Honest disclosure of the collaboration per ASA/FTC guidelines
Four steps to collaborate.
Apply
Send your channels, audience and proposed deliverables via the form below.
Review
Our team reviews fit and reach within 5 business days.
Agree
We confirm the experience, dates and deliverables in writing.
Create
You travel, experience and publish within 30 days of the trip.
Application received
Thank you — our team will review your channels and reply within five business days.
Creator program — your questions.
Who qualifies for the creator program?
Travel-focused influencers, bloggers and YouTubers with engaged audiences — from rising creators (10k+) to established names. We weigh engagement and content quality as heavily as follower count, and prioritise creators whose audience matches our source markets.
What exactly is complimentary?
The day tours and activities themselves — guiding, entrance fees and local transport for the agreed experience. Flights and hotels are generally not included, though we can arrange trade rates and occasionally partner on accommodation case by case.
Do you cover flights and hotels?
Not as standard. The program covers experiences and activities; for flights and stays we can quote trade rates, and larger collaborations may include negotiated hotel partnerships depending on scope and reach.
How does disclosure work?
All collaborations must be disclosed honestly per ASA, FTC and platform rules — a clear “in partnership with Explera” or equivalent. Authentic, transparent coverage performs better and protects both sides.
Can I bring a partner or crew?
Usually yes for one plus-one or a small crew, agreed in advance. Larger crews and equipment for professional shoots are handled through our film-production desk.
Do you require content approval?
We ask to preview content before publishing for factual accuracy (names, safety, pricing), but we never script your opinion — honest reviews are the point.
How far ahead should I apply?
For peak seasons — cherry blossom (April), autumn foliage (November) and the ski season — apply 2–4 months ahead, as inventory and dates are tight. Off-peak, 3–4 weeks is usually enough.
Which destinations are available?
All of our operating areas — Tokyo, Kyoto, Osaka, Mt Fuji, Hokkaido, Hiroshima, Kyushu and Okinawa — subject to season and availability.